Getting set up as a freelancer/solopreneur can feel overwhelming, but these are my recommendations for establishing yourself and building your network and client base.

1. Purchase a Domain

• Purchase a $10-$15 domain from providers like Google Domains, Squarespace, or GoDaddy.
  • Top 10 Domain Providers
• If you want more than one, purchase all of your domains from the same provider or keep good records. Managing domains across multiple providers can become a headache later.

2. Get an Email Associated with Your Domain

• Google Workspace is a great option, especially if you are already a Google Suite user. Other alternatives are available.
• Sign up for your daily tools with your new email (e.g., ChatGPT, Canva, Basecamp, Notion, Clockify, Reddit, etc.).

3. Build a Website

• There are several website-building providers out there. I recommend the HubSpot CRM free version because of all of the integrations.
• However, when you begin to send marketing emails, you may want to upgrade to the $15/month plan. Note: Most providers will have some sort of hosting fee.
• Choose a theme and get started:
  1. Learn how to connect your domain.
  2. Build key pages: Home, About, Services, and Contact.
  3. Use websites like Unsplash for free, high-quality images.
  4. Brand yourself. Choose a color palette and create a logo.

4. Build a LinkedIn Business Page

• Go to the “For Business” tab along the top menu and select “Create Page.”

5. Create Basic Content

• Start with blogs, social media posts, and SEO-building activities.
• Document your learning journey: track the podcasts you listen to, articles you read, and Reddit posts you learn from—and turn these into content.

6. Register Your Business as an LLC

• Registering as a Limited Liability Company allows you to set up a business bank account and send invoices directly from it. Tools like Stripe can streamline invoicing and payment.
• Write off subscriptions and tools you use for work as business expenses during tax season.
• There is a cost to registering, but it is worth it to protect your personal assets from potential business liabilities.

7. Sign Up on Freelance Platforms

• Explore platforms like Upwork and Fiverr to connect with potential clients and showcase your services.

8. Network

• Engage with your industry’s community through networking events, social media, and professional groups.
• LinkedIn, Reddit, and Facebook are good places to start.
• Follow the companies, applications, and tools you use on socials.

9. Document Your Processes

• Create templates and workflows for repeated tasks to save time and maintain consistency.

10. Build Your Professional Portfolio

• With client permission, keep a record of your work to showcase your skills and experience.
  • Examples include blogs as writing samples, analytics reports, graphic design projects, marketing campaign summaries, or code repositories.
• Organize your portfolio in an easy-to-navigate format such as a website page, a PDF, or platforms like Behance, Dribbble, or GitHub, depending on your industry.
• Highlight your role in each project, key achievements, and measurable outcomes to demonstrate impact.
• Regularly update your portfolio as you complete new projects to ensure it stays relevant and competitive.

By following these steps, you can set a strong foundation for your freelance or solopreneur journey. Remember to continuously refine your skills, stay organized, and adapt to new tools and opportunities as they arise.